In the early 1900s Pietro (1870 – 1957) took the Company reins, introducing modernized manufacturing methods, many patents for mechanisms and simplified construction, consequently establishing Beretta, the first Italian firearms maker, as one of the most modern firearms production facilities in the world. The modernization process was continued by the sons Giuseppe (1906 – 1993) and Carlo (1908 – 1984), securing the Company’s multinational character with commercial and production activity in numerous European countries and the United States. These efforts created successful ventures in the military, law enforcement and private sectors. Today, under the leadership of Ugo Gussalli Beretta and his sons Pietro and Franco, Beretta embarks on the 3rd Millennium with the benefit of centuries of experience. That experience, combined with investments in technology, organization and growing product lines, has prepared Beretta for the demands of the global market of the 21st century. Quality Without Compromise. This core value of total commitment to quality was established by Bartolomeo Beretta almost five centuries ago, and continues to be the bedrock of our Company today. As a crucial part of our Mission, it remains the unchanging key to Beretta’s worldwide success.